What do you think about when someone asks how you market your business? Most of us think of the tactical marketing techniques: digital advertising, social media, print, radio, networking events and the list goes on. But someone really simplified it for me years ago!...

What is the best way to make more profits in your business and have less headaches? Well, there are four ways: Get more clients or customers (increase your client base) Get your clients to buy more (increase purchase frequency) Increase your sales value (increase the...

What makes a business truly successful? There is another factor aside from having Super Fans! After studying businesses for two decades, it all comes down to productivity! I was nine years old when I first started to work on an orchard. Getting up at 5:00 am every...

Imagine paying your employees to make you money or save you money. You’re probably thinking “Purdeep you’re a little slow because that’s what I do”. What if your average employee (the executors) were paid a little extra for doing a little extra? I mean going above and...

Watch this video to learn about marketing vs the customer experience. WATCH VIDEO